Nexford | BBA in Digital Marketing

A BBA that gets you taken seriously in digital marketing

DEAC-accredited. Built with employer input. $250 per course — so cost isn't the question.

Earn a specialization. Not just a degree.

Run and optimize campaigns using real tools — not theory

Courses built with input from employers — not legacy curriculum

Total program cost: $10,000.

Explore another way forward

Programs built with input from

REAL RESULTS

The credential holds up. Here's who can vouch for it.

I would definitely hire other Nexford graduates. I've been really impressed with Onyinye's progress so far and anyone with that experience level is really a good fit for us at Microsoft.

Rebecca Young

Principal Business Insights Manager, Microsoft

The Nexford BBA helped me go from a contractor to a full-time employee. Without a degree, I was only getting short-term contracts. But once I mentioned my Nexford BBA—with a specialization in AI and automation—it became a huge foundation for landing a higher-paying, full-time job.

Brian Pecuch

Security Analyst, TD Bank

I needed to gain advanced technical skills that I could apply to my business, but also consult and advise other businesses. Nexford gave me that.

Jason Weimer

Business Technology Teacher, International Community School

WHY NEXFORD
This isn't a marketing elective. It's a specialization.

Four things worth knowing before you write this off as another business degree.

Employer-designed curriculum

Every course was built with direct input from companies, including Google, Meta, and Amazon. Not adapted from a campus program.

A degree with direction

From Decoding the Digital Consumer to Digital Marketing Analytics — every course maps to where digital marketing actually hires. SEO. Paid search. Analytics. Content strategy.

Real tools. Real campaigns.

You'll work with Hootsuite, Moz, and the American Marketing Association's generative AI tools — not hypothetical marketing scenarios.

$250 per course

Pay only when you're ready to start a course. $10,000 total — less than most schools charge per semester. Pause anytime without losing progress or paying a penalty.

Skills you will learn - and add to your resume

Communicate in Business

Write clearly, present ideas, and collaborate effectively across teams and cultures internationally.

Use Business Data

Interpret and visualize data to support planning, marketing, and decision-making.

Understand Business Finances

Interpret budgets, reports, and financial statements to support sound business decisions.

Market a Product or Service

Use marketing tools to identify customer needs and promote value through digital channels.

Run Digital Ad Campaigns

Plan and manage targeted campaigns using paid search, display ads, and social platforms.

Create Content That Converts

Design and distribute digital content that builds brand loyalty and drives engagement.

Communicate in Business

Write clearly, present ideas, and collaborate effectively across teams and cultures internationally.

Use Business Data

Interpret and visualize data to support planning, marketing, and decision-making.

Understand Business Finances

Interpret budgets, reports, and financial statements to support sound business decisions.

Market a Product or Service

Use marketing tools to identify customer needs and promote value through digital channels.

Run Digital Ad Campaigns

Plan and manage targeted campaigns using paid search, display ads, and social platforms.

Create Content That Converts

Design and distribute digital content that builds brand loyalty and drives engagement.

THE CASE FOR DOING THIS NOW

The market for digital marketers is larger than the talent pool

75%

Of businesses are prioritizing investment in digital marketing skills and technologies

65%

Higher median lifetime earnings for bachelor's degree holders compared to those without a degree

$10K

Total program cost — less than a single semester at most universities offering a marketing degree

24 months

Minimum graduation timeline at accelerated pace — while working full-time, no campus required

TUITION

You set the pace. The price follows.

Nexford was built debt-free by design. Choose your courses, pay $250 each, pay-as-you-go, pause if you need.

Move at your own pace
Affordable for all, no FAFSA required
Earn a digital badge for every course you complete

Calculate program tuition

Select the degree level

YOUR TIMELINE

Close the gap between where you are and where you want to be

Soonest you

could start

July 1st

Soonest you could

graduate: Bachelor's

July 2028

You're never on your own - your Career Success Coach is with you from day one.

Take the next step

** Graduation dates are based on accelerated paths of each degree program

I already work in marketing. Will this actually teach me anything new?

That's the right question — and the honest answer is: it depends on what you already know. The Digital Marketing specialization goes deep on paid media strategy, attribution modeling, SEO, and generative AI for marketing — using real tools like Moz, Hootsuite, and the AMA's AI framework.

If you've been building skills on the job, this gives you the strategic framework, the credential, and the portfolio projects that turn what you know into something verifiable.

Will employers recognize my Nexford degree?

Nexford graduates work at Amazon, Microsoft, KPMG, Deloitte, EY, Walmart, JPMorgan, and hundreds of other US and global employers.

Distance Education Accrediting Commission (DEAC) accreditation is the same national standard used by other online universities.

How does a Digital Marketing specialization differ from a general BBA?

A general BBA gives you broad business exposure with a few marketing electives. The Digital Marketing specialization replaces those electives with a concentrated sequence: paid media, SEO, analytics and attribution, content strategy, and brand management — each taught at the depth of a dedicated marketing program. You graduate as a specialist, not a generalist who took a marketing course.

Will a Nexford BBA be recognized by employers?

Yes. Nexford is accredited by DEAC — recognized by the US Department of Education. Your degree is fully verifiable. Nexford graduates work at Microsoft, Amazon, KPMG, and EY. The curriculum was built with employer input, which is why hiring managers recognize it.

How does pay-per-course work?

You enroll in one course at a time and pay $250 only when you register for that course. There are no semester fees, no upfront commitments, and no long-term contracts. Stop or pause whenever you need to.

Do I need to quit my job or relocate?

No. The program is 100% online and fully asynchronous. There are no live lecture requirements, no campus visits, and no fixed class times. Study when and where it works for you.

Can I really finish in 24 months?

Yes — Your progress is based on mastering skills – not spending time in class – because that’s what employers actually value.

You can also graduate faster by transferring credits from prior education or even relevant work experience.

A smarter degree.
No debt. No delays.

$10,000 total. Accredited by DEAC. Graduate in as few as 24 months.

A smarter degree.
No debt. No delays.

$10,000 total. Accredited by DEAC. Graduate in as few as 24 months.

Take the next step

A BBA that gets you taken seriously in digital marketing

Explore another way forward

Programs built with input from

REAL RESULTS The credential holds up. Here's who can vouch for it.

WHY NEXFORD This isn't a marketing elective. It's a specialization.

Skills you will learn - and add to your resume

THE CASE FOR DOING THIS NOW The market for digital marketers is larger than the talent pool

TUITION You set the pace. The price follows.

YOUR TIMELINE Close the gap between where you are and where you want to be

Frequently asked questions

I already work in marketing. Will this actually teach me anything new?

Will employers recognize my Nexford degree?

How does a Digital Marketing specialization differ from a general BBA?

Will a Nexford BBA be recognized by employers?

How does pay-per-course work?

Do I need to quit my job or relocate?

Can I really finish in 24 months?

A smarter degree. No debt. No delays.

A smarter degree. No debt. No delays.

REAL RESULTS

The credential holds up. Here's who can vouch for it.

WHY NEXFORD
This isn't a marketing elective. It's a specialization.

THE CASE FOR DOING THIS NOW

The market for digital marketers is larger than the talent pool

TUITION

You set the pace. The price follows.

YOUR TIMELINE

Close the gap between where you are and where you want to be

A smarter degree.
No debt. No delays.

A smarter degree.
No debt. No delays.